![]() So how can nonprofits use this powerful tool to build their movements, advance their causes, and raise money for their organizations? 1) Sign up for Google for Nonprofits. Pew Internet reported that over half of YouTube users say that the platform is at least “somewhat important for helping them understand things that are happening in the world.” While it is true that many users go to YouTube to find out how to make home improvements, how to cook a specific recipe, or just to zone out and watch cute animal videos, the popular platform can prove useful to nonprofits. It’s also the top platform for 18 to 24-year-olds, with 85% of this age group on the platform (compared to just 51% for Facebook). The site just reached 1.8 billion monthly registered users – almost a third of all people on the planet! adults actively using the site on a regular basis. YouTube is the #2 search engine in the world, with 73% of U.S. Also, on October 8 in partnership with Nonprofit Tech for Good, Julia will be presenting a free webinar about how nonprofits can use social media to raise money online.Ĭhances are that if you are online, you’ve watched a YouTube video. She regularly provides useful tips and resources to the nonprofit sector through her blog, #501SocialBlog. Next up, read this post to learn everything about Super Chats, the virtual "tip jar" for live streams.By Julia Campbell, a social media and storytelling consultant for nonprofits and author of Storytelling in the Digital Age: A Guide for Nonprofits. So, now you know: Making viewers hit the YouTube "thanks button" is all about showing gratitude. Let viewers know that every Super Thanks contributes to your next camera, video set, microphone, or a similar upgrade. People are more eager to donate money when they know where it’s going. You’ll encourage more viewers to purchase a Super Thanks while discovering which content they enjoy the most. Ask viewers to purchase a Super Thanks on their favorite videos. Create a sentimental post, do some shoutouts, and speak from the heart. Talking to viewers on the Community tab is a great way to open the lines of communication. Thank your super fans in a Community tab post. List the names of all your Super Thanks buyers in the closing credits of your next video. Do an in-video shoutout to your super fans. This gesture lets everyone know that you see and appreciate your super fans - even those who haven’t revealed themselves yet. Pin a comment of you acknowledging Super Thanks buyers. Spend a few moments replying to their comments, and perhaps others will join in to purchase a Super Thanks. Viewers love feeling seen and appreciated by their favorite creators. Watch the video below if you need inspiration YouTube shares six tips for boosting Super Thanks engagement, and the advice is pretty solid. Now that you know what Super Thanks are and how to turn them on, let’s address a bigger question: How do you get as many Super Thanks as possible?Īccording to YouTube, you have to talk to viewers, show them gratitude, and build genuine relationships. ![]() When you enable Super Thanks on your channel, a heart icon will appear below your YouTube videos (excluding live streams and premieres). Select the Supers tab, and toggle on Super Thanks. Click Earn in the left navigation menu.Ģ. Here’s how to do that in the YouTube Studio.ġ. How to Turn on Super Thanks for Your Channelīy default, Super Thanks isn't active on your channel until you turn it on. …it’s not eligible to receive Super Thanks. Connected to a YouTube Giving fundraiser.A live stream or premiere (not video-on-demand content).Not have a music channel under the Sound Recording Audio Visual agreement.Ĭheck out this list of countries where creators can receive Super Thanks.īut those aren’t the only requirements.Comply with YouTube’s policies, such as the community guidelines, terms of service, and monetization rules.You need at least 500 subscribers to access this fan-funding feature. Here’s how to qualify for Super Thanks on your channel: Receiving Super Thanks: YouTube Eligibility What makes someone purchase a Super Thanks?.Now that you know the benefits, we’ll answer three questions about Super Thanks: The feature is more expansive than Super Chats and Super Stickers, which are for live streams only.You get to acknowledge your super fans.Are you ready to enable Super Thanks on your channel? So far, there are plenty of reasons to love the feature:
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